It was once an easy task: the masses were to be reached through clever campaigns, the use of Technicolor embellishments. Marketing wasn’t defined to truth. Instead it was an exploration of design — and the public was enchanted.
That enchantment has been replaced, however, and suspicion now reigns. The populace is no longer so quickly convinced. Advertisements are regarded with little respect, and information is doubted.
It’s vital therefore that marketers examine their strategies, utilizing virtual aids and offering better promises: with none better than those given through videos.